Whether you own a small business or a startup, you need some tips for setting business social goals for your brand. Social media has become a pivot to reaching most target audience for business owners.
Do you know the tips for setting business social goals? As a business owner, you should find the perfect way of taking advantage of social media to meet your customers.
Many business owners are taking advantage of different social media platforms to hit their market goals and convert leads into customers.
Many business owners do not understand the impact their great works on social media have on their businesses.
The first thing to understand is the different tips for setting business social goals. You have to learn how to set the right business goals for social media.
Business owners should know the social goals that work for their brands. When they understand this, it becomes easier for you to scale your presence on social media.
However, choosing your social goals can be challenging. We have made it easier for you by categorizing it according to,
- What your niche is doing;
- Your competitors are doing, and
- Where you want your users in the funnel.
When it comes to selecting your business social goals, it should not be a blast out and bulk schedule posts. If you do this, you would not be rewarded for your publishing-only strategy.
Customers would not appreciate you, which is the reason business owners read up the tips for setting business social goals.
Business owners who are too promotional with their posts are mostly unfollowed on social. You should consider setting your social media goals from the funnel perspective.
That means you should publish content that can drive awareness and meet the demands of your readers. However, you should not stop here. You should create a good relationship with your customers.
Businesses that engage with their customers tend to produce better results than those that only promote their content.
Engaging with your followers is important because it improves business’ strategies and social goals. You should listen to your customers and respond to their needs at every stage of their journey.
We know how important using a funnel can be for business owners. You can move a step forwards by considering your peers or competitors in the social marketing niche.
It is vital to understand if you are feeling frustrated or overwhelmed with your social media marketing. You are not the only person in this boat.
The top social media goals, business owners and marketers are looking for include the following:
- Increase their brand awareness.
- Increase their community engagement
- Increase their website clicks
One of the tips for setting business social goals is selecting your goals by niches or industries. Here are some of the goals you can set if your brand falls under these niches.
Higher education goals
If you manage a social media marketing campaign for a department or an entire school, you can take advantage of these tips for setting business social goals:
- A consistent voice across departments
- Audience engagement
- Increasing enrollment and retention
- Positive school reputation
- Drive alumni donations
- Increased event attendance
- Attracting prospective student recruitment
Internet and software goals (B2B)
For businesses dealing on internet and software, they can create their business goals based on the following:
- Drive customer loyalty (+ CX) and reduce churn
- Competitor analysis (share of voice)/Market share
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Lead generation
- Audience engagement
- Customer service efficiencies
Retail goals
For business in the retail industry, they have various tips for setting business social goals. They have a high volume of sales to make and huge customers to attract.
They can use the following in the social goals:
- Inspire customer loyalty
- Product launch analysis
- Brand awareness (growth, engagements) and consideration
- Increase customer satisfaction
- Find new sales opportunities
- Uncover brand expansion opportunities
- Reputation management
- Competitive analysis
Healthcare goals
Are you in the healthcare industry? DO you want to set your social media goals? This niche can be challenging when it comes to marketing on social networks.
You must abide by the rules and regulations set by your organization in your marketing. If you default in any of their rules, you might have yourself in big trouble.
Your business social goals must be HIPAA compliant.
- Build trust and patient confidence
- Social recruiting to hire high-quality staff
- Follow industry regulations & brand voice consistency
- Increase physician credibility/ trust via thought-leadership
- Drive brand awareness (follower growth) to increase # of patients helped
- Drive positive hospital, doctor, & nurse reviews/ sentiment
- Build relationships in the local community to improve patient experience
Non-profit goals
When it comes to non-profit organizations, your customer or audience engagement is more than the marketing metrics.
Every detail is important in this niche. That means you should consider your organization and the things that you want to achieve with social media.
- Donor recruitment (increase membership) and retention
- Build cause and brand awareness
- Recruit more volunteers
- Audience engagement
- Reducing costs
- Demonstrating transparency
- Increase board member buy-in with compelling data
- Drive event attendance
- Inspire audience support
Franchise goals
Do you want to set your franchise social goals? You should keep the following tips for setting business social goals in mind, before setting out to create goals.
- Driving Scalability
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Franchisee recruitment
- Customer satisfaction
- Employee engagement
- Audience engagement
Travel and hospitality goals
If you end up with negative reviews or poor customer service in this niche, it has a way of affecting your organization.
While setting your social goals, you should engage your audience on your different social platforms as best as you can.
They need to relate to you better before you can set great business social goals.
- Customer satisfaction
- Audience engagement
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Attracting guests
- Decrease vacancy
- Positive reviews
- Reputation management
Food and beverage goals
If you are in the food and beverage industry, you have a goal of finding more customers through social listening.
You can set up your Social Brand Keywords and find people talking about your niche. You can take advantage of celebrities mentioning your niche.
- Positive reviews
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Customer satisfaction
- Customer service
- Physical brand expansion
- Audience engagement
Government goals
It may surprise some people that government agencies need these tips for setting business social goals, While it is easier to gain customers here, they can go the extra mile in achieving this purpose.
Here are some of the extra goals that can make use of:
- Demonstrating transparency
- Customer service
- Citizen engagement
- Reputation management
- Data analysis
Sports and events goals
Sports and events goals can make use of social to create their connection with their diehard fans and improve their ticket sales.
They can make use of the following:
- Event/ Game Attendance
- Customer satisfaction
- Audience engagement
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Sales opportunities
- Customer service
Real estate goals
For those in real estate, they have an incredibly competitive market. To successfully win in your niche, you should take advantage of social media marketing.
How do you stay on top of the trends? You can consider the following:
- Engagement with current and prospective residents and buyers
- Strong nationwide community presence
- Lead generation
- Boost agent/ broker credibility via thought-leadership social selling
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Reputation management
- Customer service
- Positive reviews
- Customer care/ support for retention and loyalty
- Brand awareness and consideration at community and corporate levels
Lifestyle and fitness goals
For lifestyle and fitness niche, they have a competitive niche because most people need wellness and fitness. How do you overrun your competitors?
They can make use of social media in creating amazing business goals. Making use of influencers have a way of changing the marketing narration of most brands to the positive side.
- Customer satisfaction
- Positive reviews
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Brand mentions by location
- Sales opportunities
- Reputation management
- Customer sentiment online
Finance and credit union goals
Before you think of anything, consider the tips for setting business social goals in your niche. You can get into trouble if you do not abide by the rules and regulations of your niche.
Here are some of the things you should consider:
- Digital transformation
- Mitigate the risk of social (strict regulations/ compliance; terms, audits, etc.)
- Professionals as industry experts (reputation)
- Social selling
- Member loyalty (humanize brand in the region; engagement
- Event and community sponsorship attendance
Entertainment goals
We cannot separate social media from entertainment. For those in the entertainment niche, they have more to reap from engagement, reach, sales, and more.
The following are some of the popular goals that many businesses set in this niche on social media:
- Customer service
- Positive reviews
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Sales opportunities
- Customer satisfaction
Media and publishing goals
The media and publishing sector has more to do on social media platforms. The industry has been transformed by technology, making journalism exceptional.
With the internet, this niche has found ways to reach other to more people. Here are some of the social goals you can consider in this niche.
- Employee engagement
- Sales opportunities
- Positive reviews
- Brand awareness (growth, engagements) and consideration (link clicks, web traffic)
- Audience engagement (
- Competitor analysis
Attractions, museums, zoos and theme parks goals
This industry enjoys the benevolence of social media. They attract their target audience online. They can make use of social media in pushing their activities to the world.
They can make use of the following business social goals:
- Fundraising/audience growth/increase memberships
- Increase web traffic
- Seasonal campaign tracking & performance
- Find new business/showcase multi-purpose functionality
- Strengthen community relationships
- Brand awareness for exhibits and events
Are you struggling with connecting your social media strategy with your business goals? You can start by learning more about social media and business.
You think about social analytics for your business and reporting. When you set your business social goals, you should monitor your progress.
This brings social analytics to the front of business owners. You should know more about how to use it to your advantage.
Social media analytics tools have become the most useful strategy in business world. As a business owner, you should understand what to do with these tools.
Tips for setting Business Social Goals with Social Analytics and Reporting Tools
You can make use of social media management and analytics tools to gain the business goals you want. Here are some of the things you can make use of in setting your goals:
Sent messages
You can make use of the Sent Messages Reports for your analytics. You can use this to understand your audience better.
It helps you know the type of message that works best for them in your various social media platforms.
Engagement rates
The engagement rates help business owners in setting their business social goals. The way they respond to your messages and their engagements is important.
With the response rate to your messages and their engagement, you can do better in your marketing campaigns and goals.
Percentile ranking
You can make use of the percentile ranking for your analytics. How do you calculate your business percentile ranking when you do a simple comparison.
You achieve this by comparing your business Response Time and Response Rate metrics for a period against your data.
Engagement rates by time and day
You should make use of your business Engagement Report and understand what happens by time and day. That can give you an insight into what happens in your social media platforms.
Team reports
With Team Reports, you can manage your social media. You can use the business team’s date for better understanding of who performs best or worst.
For businesses with multiple locations, this metric can be helpful to them. They can use the metric in their motivations or trainings.
Paid reports
Businesses can use their paid reports in understanding how ads can help their businesses. A quick glance at the analytics help in creating better marketing campaigns.
Group reports
You can make use of your business group reports from your social networks to aggregate them into a single report. That can help you create a good business marketing campaign.
Keyword reports
With keyword reports, you understand what your competitors are doing differently, and how making a better campaign.
